Metababble

a blog about social media, the internet, technology and everything in between

Archive for September 2009

Ad Agencies And Social Media

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publicis-groupe

Most advertising agencies have been slow to embrace social media as a tool for their clients to reach their target audience.  Advertising has traditionally been a one way communication stream intended to capture a large audience whereas social media is a a two way dialogue between the brand and the consumer.  This is one of the reasons why ad agencies are having a hard time figuring out how to take advantage of social media.  There are also other more practical problems that advertising agencies face when it comes to social media such as the constant updating and creation of content and the billing issues that arise from this.  This article from Social Media Explorer delves into some of steps that ad agencies can take to resolve issues surrounding social media.

http://www.socialmediaexplorer.com/2009/09/21/advertising-agencies-and-social-media-a-culture-clash/

Written by Atique Ullah

September 21, 2009 at 5:09 PM

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Well Designed E-Commerce Sites

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Opera Mage

Here’s a great showcase of some very attractive, well designed e-commerce websites.  Most e-commerce sites focus on functionality and the number of products that can be crammed onto a page.  Good design and intuitive navigation usually takes a backseat.  Buy.com and Best Buy are a couple of sites that come to mind. This list from design website, Smashing Magazine, includes both well known sites as well as small specialty sites.

http://www.smashingmagazine.com/2009/09/05/showcase-of-fresh-and-well-designed-online-shops/

Written by Atique Ullah

September 14, 2009 at 9:52 PM

How iTunes Is Utilizing Facebook Fan Page

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iTunes Facebook

Baja Fresh, the Mexican fast food chain, ran a Facebook campaign this week to get people to sign up as fans of their page.  They were giving away a free burrito to anyone that signed up as a fan and brought in the confirmation code to a participating Baja Fresh restaurant.  This campaign reminded me of something Starbucks and a few other companies have utilized on Facebook in the past.  These campaigns are great to attract fans but what do you do when they actually sign up?  Surprisingly most companies do nothing and they become just another fan page for the average Facebook user.  One company that I think is doing a great job with their Facebook page is Apple.  Apple ran a promotion a few weeks back where they were giving away 20 songs on iTunes from up and coming bands for signing up to their fan page.  I couldn’t pass on 20 free songs so I signed up and got my songs.  Granted, most of the songs were misses for me, but I found a few gems.  Since signing up, iTunes now appears on my feed on a daily basis highlighting new music, artists, concerts, compilations, TV shows, movies, etc.  I don’t go to the iTunes store on a regular basis so I find the feed to be  invaluable.  I’ve even purchased a few songs that Apple highlighted on my feed.  I’d like to see more companies take advantage of their fan pages in creative ways that make sense to the brand, especially since they’ve already done the hard work by capturing eyeballs in terms of fans.

Written by Atique Ullah

September 3, 2009 at 2:36 PM

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