Metababble

a blog about social media, the internet, technology and everything in between

Posts Tagged ‘Facebook

Maximize Your Social Media Presence

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Here are some great tip sheets for companies looking to maximize their social media presence and use these tools more effectively.  The information comes courtesy of New York based public relations firm, Affect Strategies.  Click through to download the individual PDFs.  Some of the tips are obvious and something all companies should be doing such as constantly updating their page with relevant information and some of the advice not so obvious.  Overall, everyone who works or are interested in social media should print these handy sheets out and hang them in their cubicle walls.

Written by Atique Ullah

February 25, 2010 at 8:55 PM

Social Stratification Among Users Of Social Networking Sites

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facebook-vs-twitter

It seems that the Brahmins of cyberspace congregate on Facebook and LinkedIn and the folks that fall into the lower strata of society congregate on MySpace.  A recent article in CNN based on a study by market research firm Nielsen Claritas seems to point in the direction that our socio-economic status is reflected in our favorite social networking site.

Here are some highlights:

People in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.

Almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16 percent of MySpace users.  And 37 percent of MySpace members earn less than $50,000 annually, compared with about 28 percent of Facebook users.

Even more affluent are users of Twitter, the microblogging site, and LinkedIn, a networking site geared to white-collar professionals.  Almost 38 percent of LinkedIn users earn more than $100,000 a year.

It’s too early to tell if these trends will hold and what it will mean for advertisers and brands.  MySpace has been hemorrhaging users and Facebook is growing exponentially.  If Facebook releases more robust music apps, they could siphon off the segment of MySpace’s community that are there because of music.  Also, LinkedIn is a very specific networking site and very unlike the general networking sites like Facebook and MySpace, so it stands to reason that the user base is more affluent.  Someone on LinkedIn could very well be on a general networking site like Facebook and someone who tweets could be on MySpace.  While the study provides valuable insight, the world of social media is not so cut and dry at this point and is constantly evolving.

Here is the CNN article:

http://www.cnn.com/2009/TECH/science/10/13/social.networking.class/index.html

Users with household income above $75,000

Facebook — 41.74 percent
MySpace — 32.38 percent
LinkedIn — 58.35 percent
Twitter — 43.34 percent

Users with household income under $50,000

Facebook — 28.42 percent
MySpace — 37.13 percent
LinkedIn — 17.34 percent
Twitter — 28.36 percent

Female users

Facebook — 56.33 percent
MySpace — 56.69 percent
LinkedIn — 48.11percent
Twitter — 53.59 percent

Users aged 18 to 24

Facebook — 10.27 percent
MySpace — 15.46 percent
LinkedIn — 3.99 percent
Twitter — 9.51percent

Users aged 35 to 49

Facebook — 31.54 percent
MySpace — 29.09 percent
LinkedIn — 43.64 percent
Twitter — 34.02 percent

Source: The Nielsen Co.

Written by Atique Ullah

October 14, 2009 at 9:02 PM

Facebook, Twitter And Last.fm Coming To Xbox 360 Next Month

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facebook_xbox_360

Back in June, Microsoft announced that 360 owners will be able to access their Facebook, Twitter and Last.fm accounts through the Xbox dashboard.  Microsoft indicated that the new features will debut sometime in the fall.  True to form, Microsoft will enter beta testing in the next couple of weeks and end users should see an update that will add these features in the next month or so.  Microsoft developers have been playing around with these features for some time now and have even posted status updates to Facebook (“…via Facebook for Xbox Live”).  You will be able to update your Facebook status and view your feeds and browse photo albums.  Unfortunately, video and game apps will not be supported.  The Twitter app will let you post updates as well as view updates from those that you follow.  The Last.fm app will allow you to access existing stations and create new ones.  Unfortunately you will not be able to listen to your Last.fm music while playing games.  It should be interesting to see how Microsoft integrates these services and also what type of navigation system they will implement.  Without a keyboard, navigating Facebook and Twitter could become cumbersome.  In one of my earlier entries, I posted my thoughts on Facebook and Twitter on my Verizon FiOS cable.  Typing on a virtual keyboard on the TV screen is a frustrating experience to say the least.  Let’s hope Microsoft does a better job than Verizon.

Here are a couple of videos from Microsoft’s 2009 E3 briefing taking us through these new features:

Written by Atique Ullah

October 8, 2009 at 7:54 PM

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How iTunes Is Utilizing Facebook Fan Page

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iTunes Facebook

Baja Fresh, the Mexican fast food chain, ran a Facebook campaign this week to get people to sign up as fans of their page.  They were giving away a free burrito to anyone that signed up as a fan and brought in the confirmation code to a participating Baja Fresh restaurant.  This campaign reminded me of something Starbucks and a few other companies have utilized on Facebook in the past.  These campaigns are great to attract fans but what do you do when they actually sign up?  Surprisingly most companies do nothing and they become just another fan page for the average Facebook user.  One company that I think is doing a great job with their Facebook page is Apple.  Apple ran a promotion a few weeks back where they were giving away 20 songs on iTunes from up and coming bands for signing up to their fan page.  I couldn’t pass on 20 free songs so I signed up and got my songs.  Granted, most of the songs were misses for me, but I found a few gems.  Since signing up, iTunes now appears on my feed on a daily basis highlighting new music, artists, concerts, compilations, TV shows, movies, etc.  I don’t go to the iTunes store on a regular basis so I find the feed to be  invaluable.  I’ve even purchased a few songs that Apple highlighted on my feed.  I’d like to see more companies take advantage of their fan pages in creative ways that make sense to the brand, especially since they’ve already done the hard work by capturing eyeballs in terms of fans.

Written by Atique Ullah

September 3, 2009 at 2:36 PM

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Facebook Leaderboard

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Coca Cola 174588-525-336

A couple of weeks ago I posted a Brandweek interview with Alexandra Wheeler, the digital strategy director at Starbucks, on the company’s social media strategy.  Starbucks is currently the top brand on Facebook.  I thought I’d share the complete list.  Below are the top 20 page leaders according to popularity (as based on number of fans).

Here’s a link to the complete list:

http://pagedata.insidefacebook.com/leaderboard/

Name Fans↓
1. Michael Jackson 10,184,131
2. Vin Diesel 6,028,147
3. Pizza 4,572,879
4. I need a vacation!!! 4,387,041
5. Dr. House 4,358,055
6. Lady Gaga 3,826,957
7. Starbucks Coffee Company 3,812,324
8. Mafia Wars 3,788,271
9. I really hate slow computers 3,722,506
10. Coca-Cola 3,649,899
11. I don’t sleep enough because I stay up late for no reason 3,518,013
12. Skittles 3,441,189
13. Freeze Pops 3,363,395
14. Nutella 3,285,821
15. The Beach 3,280,967
16. Pizza 3,261,498
17. Finding Money In Your Pocket 3,197,660
18. Massages 3,118,295
19. I hate waking up during a good dream and it won’t come back! 3,088,895
20. Ashton Kutcher 3,080,159


Written by Atique Ullah

August 31, 2009 at 7:37 PM

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How Starbucks Is Using Social Media

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starbucks-sign.on.wall-xintiandi

Starbucks has recently surpassed Coca-Cola as the most popular brand on Facebook.  It is a company that has been utilizing social media aggressively for some time now and is one of the better companies at using social media to extend their brand and also use the medium in creative and engaging ways.  Social media is a strong component of their marketing strategy instead of an afterthought as it is with most other large companies.  Brandweek interviews Alexandra Wheeler who is the director of digital strategy at Starbucks on how Starbucks is currently using social media as well as their upcoming initiatives.

http://www.brandweek.com/bw/content_display/news-and-features/digital/e3idee9d1f93a71c5753e010d72c630f4eb

Written by Atique Ullah

August 17, 2009 at 3:17 PM

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Sharing On Social Media Sites More Popular Than Sharing By Email

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add to any

My friends and I throughout the years constantly sent articles, links, videos, etc. via email.  Lately I find myself clicking on the “share this article/video, etc.” link to share via Facebook.  One of the companies that provide the share widget on content sites, AddToAny, has released some interesting data on how people share content.  According to AddToAny, Facebook now dominates sharing, with 24 percent of shares from the widget, which beats out email at 11.1 percent, making Facebook the most popular way to share content.

http://mashable.com/2009/07/20/facebook-sharing-data/

Written by Atique Ullah

August 4, 2009 at 2:09 PM

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