Metababble

a blog about social media, the internet, technology and everything in between

Posts Tagged ‘LinkedIn

Maximize Your Social Media Presence

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Here are some great tip sheets for companies looking to maximize their social media presence and use these tools more effectively.  The information comes courtesy of New York based public relations firm, Affect Strategies.  Click through to download the individual PDFs.  Some of the tips are obvious and something all companies should be doing such as constantly updating their page with relevant information and some of the advice not so obvious.  Overall, everyone who works or are interested in social media should print these handy sheets out and hang them in their cubicle walls.

Written by Atique Ullah

February 25, 2010 at 8:55 PM

Social Stratification Among Users Of Social Networking Sites

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facebook-vs-twitter

It seems that the Brahmins of cyberspace congregate on Facebook and LinkedIn and the folks that fall into the lower strata of society congregate on MySpace.  A recent article in CNN based on a study by market research firm Nielsen Claritas seems to point in the direction that our socio-economic status is reflected in our favorite social networking site.

Here are some highlights:

People in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.

Almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16 percent of MySpace users.  And 37 percent of MySpace members earn less than $50,000 annually, compared with about 28 percent of Facebook users.

Even more affluent are users of Twitter, the microblogging site, and LinkedIn, a networking site geared to white-collar professionals.  Almost 38 percent of LinkedIn users earn more than $100,000 a year.

It’s too early to tell if these trends will hold and what it will mean for advertisers and brands.  MySpace has been hemorrhaging users and Facebook is growing exponentially.  If Facebook releases more robust music apps, they could siphon off the segment of MySpace’s community that are there because of music.  Also, LinkedIn is a very specific networking site and very unlike the general networking sites like Facebook and MySpace, so it stands to reason that the user base is more affluent.  Someone on LinkedIn could very well be on a general networking site like Facebook and someone who tweets could be on MySpace.  While the study provides valuable insight, the world of social media is not so cut and dry at this point and is constantly evolving.

Here is the CNN article:

http://www.cnn.com/2009/TECH/science/10/13/social.networking.class/index.html

Users with household income above $75,000

Facebook — 41.74 percent
MySpace — 32.38 percent
LinkedIn — 58.35 percent
Twitter — 43.34 percent

Users with household income under $50,000

Facebook — 28.42 percent
MySpace — 37.13 percent
LinkedIn — 17.34 percent
Twitter — 28.36 percent

Female users

Facebook — 56.33 percent
MySpace — 56.69 percent
LinkedIn — 48.11percent
Twitter — 53.59 percent

Users aged 18 to 24

Facebook — 10.27 percent
MySpace — 15.46 percent
LinkedIn — 3.99 percent
Twitter — 9.51percent

Users aged 35 to 49

Facebook — 31.54 percent
MySpace — 29.09 percent
LinkedIn — 43.64 percent
Twitter — 34.02 percent

Source: The Nielsen Co.

Written by Atique Ullah

October 14, 2009 at 9:02 PM

Get More Out Of LinkedIn

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linkedin

I’ve found LinkedIn to be invaluable for networking with current colleagues and friends and reconnecting with past colleagues.  Here’s a well written piece about how to use LinkedIn effectively.  I admit that I need to do some of the things on this list:

http://www.ducttapemarketing.com/blog/2009/07/29/5-tips-for-getting-more-from-linkedin/

Written by Atique Ullah

July 31, 2009 at 4:07 PM

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