Metababble

a blog about social media, the internet, technology and everything in between

Posts Tagged ‘Social Media

Maximize Your Social Media Presence

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Here are some great tip sheets for companies looking to maximize their social media presence and use these tools more effectively.  The information comes courtesy of New York based public relations firm, Affect Strategies.  Click through to download the individual PDFs.  Some of the tips are obvious and something all companies should be doing such as constantly updating their page with relevant information and some of the advice not so obvious.  Overall, everyone who works or are interested in social media should print these handy sheets out and hang them in their cubicle walls.

Written by Atique Ullah

February 25, 2010 at 8:55 PM

Ad Agencies And Social Media

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publicis-groupe

Most advertising agencies have been slow to embrace social media as a tool for their clients to reach their target audience.  Advertising has traditionally been a one way communication stream intended to capture a large audience whereas social media is a a two way dialogue between the brand and the consumer.  This is one of the reasons why ad agencies are having a hard time figuring out how to take advantage of social media.  There are also other more practical problems that advertising agencies face when it comes to social media such as the constant updating and creation of content and the billing issues that arise from this.  This article from Social Media Explorer delves into some of steps that ad agencies can take to resolve issues surrounding social media.

http://www.socialmediaexplorer.com/2009/09/21/advertising-agencies-and-social-media-a-culture-clash/

Written by Atique Ullah

September 21, 2009 at 5:09 PM

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Facebook Leaderboard

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Coca Cola 174588-525-336

A couple of weeks ago I posted a Brandweek interview with Alexandra Wheeler, the digital strategy director at Starbucks, on the company’s social media strategy.  Starbucks is currently the top brand on Facebook.  I thought I’d share the complete list.  Below are the top 20 page leaders according to popularity (as based on number of fans).

Here’s a link to the complete list:

http://pagedata.insidefacebook.com/leaderboard/

Name Fans↓
1. Michael Jackson 10,184,131
2. Vin Diesel 6,028,147
3. Pizza 4,572,879
4. I need a vacation!!! 4,387,041
5. Dr. House 4,358,055
6. Lady Gaga 3,826,957
7. Starbucks Coffee Company 3,812,324
8. Mafia Wars 3,788,271
9. I really hate slow computers 3,722,506
10. Coca-Cola 3,649,899
11. I don’t sleep enough because I stay up late for no reason 3,518,013
12. Skittles 3,441,189
13. Freeze Pops 3,363,395
14. Nutella 3,285,821
15. The Beach 3,280,967
16. Pizza 3,261,498
17. Finding Money In Your Pocket 3,197,660
18. Massages 3,118,295
19. I hate waking up during a good dream and it won’t come back! 3,088,895
20. Ashton Kutcher 3,080,159


Written by Atique Ullah

August 31, 2009 at 7:37 PM

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How Starbucks Is Using Social Media

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starbucks-sign.on.wall-xintiandi

Starbucks has recently surpassed Coca-Cola as the most popular brand on Facebook.  It is a company that has been utilizing social media aggressively for some time now and is one of the better companies at using social media to extend their brand and also use the medium in creative and engaging ways.  Social media is a strong component of their marketing strategy instead of an afterthought as it is with most other large companies.  Brandweek interviews Alexandra Wheeler who is the director of digital strategy at Starbucks on how Starbucks is currently using social media as well as their upcoming initiatives.

http://www.brandweek.com/bw/content_display/news-and-features/digital/e3idee9d1f93a71c5753e010d72c630f4eb

Written by Atique Ullah

August 17, 2009 at 3:17 PM

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Sharing On Social Media Sites More Popular Than Sharing By Email

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add to any

My friends and I throughout the years constantly sent articles, links, videos, etc. via email.  Lately I find myself clicking on the “share this article/video, etc.” link to share via Facebook.  One of the companies that provide the share widget on content sites, AddToAny, has released some interesting data on how people share content.  According to AddToAny, Facebook now dominates sharing, with 24 percent of shares from the widget, which beats out email at 11.1 percent, making Facebook the most popular way to share content.

http://mashable.com/2009/07/20/facebook-sharing-data/

Written by Atique Ullah

August 4, 2009 at 2:09 PM

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Manage Your Business’s Reputation On Social Media Sites

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yelp1

Whenever I eat out at a restaurant or want takeout I check out restaurant sites like Yelp, Citysearch, Menu Pages, etc. to see what people are saying about the place.  I make my decisions based on the opinions voiced on these sites.  I do the same for hotels when I travel.  This is a reality that businesses are having to deal with.  Instead of taking a hostile stance toward these sites and customers, businesses can use these opinions to address concerns and improve their service.

http://www.nytimes.com/2009/07/30/business/smallbusiness/30reputation.html?pagewanted=2&em

Written by Atique Ullah

July 31, 2009 at 8:37 PM